The rise of social media has made it possible for you to better control your image. You are now able to communicate directly with fans, sponsors and anybody else who follows you. It has never been easier to communicate but it’s important to be conscious of how you use social media.
The instantaneity of social media allows people to share and consume content anywhere and anytime. Athletes have never been in a better place to control their own image and engage directly in a two-way digitalised communication.
As an athlete you can use social media for many different purposes. Each platform offers different opportunities and can help you reach your objectives. Among others, it can help you:
- Build your image
- Increase media attention
- Connect with friends, family, idols, fans and other players
- Attract employment opportunities
- Develop commercial opportunities
The most important dos’ and don’ts
Do’s
- Be yourself
- Share your experience and positive thoughts
- Post fun photos and videos
- Remember that what you say on the Internet, stays on the Internet
Don’ts
- Post disrespectful or offensive photos or comments
- Be racist or abusive
- Take into consideration your ‘haters’
- Let others take control of your image
- Get involved in public arguments
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