How to deal with the media?
Key Learnings
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The way you communicate and present yourself on and off-the-court has a big impact on how others perceive you.
By being aware of your communication style and developing skills and techniques as a communicator, you will strengthen your marketability as an athlete and represent our sport in a positive way on and off-the-court.
Media play a big role in your relationship with your fans and sponsors; try to see them as allies that present the opportunity to grow your exposure and popularity.
Being well prepared is key when interacting with media.
Social media is an extraordinary tool to communicate directly with your fans and sponsors and – when managed properly – can help you control your image.
When using social media remember that its instantaneity can be dangerous; the Internet never forgets and so it is important to be sure about what you want to say before communicating anything.

Social Media: the basics

The rise of social media has made it possible for you to better control your image. You are now able to communicate directly with fans, sponsors and anybody else who follows you. It has never been easier to communicate but it’s important to be conscious of how you use social media. 

The instantaneity of social media allows people to share and consume content anywhere and anytime. Athletes have never been in a better place to control their own image and engage directly in a two-way digitalised communication. 

As an athlete you can use social media for many different purposes. Each platform offers different opportunities and can help you reach your objectives. Among others, it can help you:

  • Build your image
  • Increase media attention
  • Connect with friends, family, idols, fans and other players
  • Attract employment opportunities 
  • Develop commercial opportunities


The most important dos’ and don’ts


  • Be yourself
  • Share your experience and positive thoughts
  • Post fun photos and videos
  • Remember that what you say on the Internet, stays on the Internet


  • Post disrespectful or offensive photos or comments
  • Be racist or abusive
  • Take into consideration your ‘haters’
  • Let others take control of your image
  • Get involved in public arguments

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