There are three different basic categories of communication.
- Verbal: spoken words used to communicate a message. The effect of verbal communication is affected by pitch, volume, tone of voice and the speed and clarity of speech. From a professional perspective, verbal communication is a key component of negotiations, relationship- building and public speaking.
- Non-verbal: body language, gestures, facial expressions, and posture. Non-verbal communication is a big part of making first impressions, which are very important in developing professional opportunities and relationships on and off-the-court.
- Written: any written communication. New technologies, such as social media, have increased your opportunities to deliver written messages which can have a big impact on your image. The effectiveness of written communication depends on your writing style, vocabulary, grammar, and clarity of message.
Using these types of communication will have varying levels of impact on your audience. Believe it or not, but non-verbal communication has the biggest effect on the impact of your communication. Surprisingly, how you deliver your message has more weight than what you are actually saying. How your message is perceived depends on the following aspects:
- Non-verbal communication 55%
- Tone of your voice 38%
- Spoken words 7%