As a presenter, you always need to keep the primary goal in mind – what do you want your audience to know, feel or do when they leave your presentation? With a specific end result in mind, you will be more able to outline and develop your presentation. When developing your presentation, there are four basic elements to keep in mind:
- Introduction
The introduction should get the audience’s attention by opening a dialogue with them or piquing their interest. Ideas for effective introductions include, making reference to recent events, presenting a dramatic statistic, asking some key questions, or quoting a relevant anecdote or story. - Key concept
The key concept is the primary idea or purpose of the presentation and the common link that connects each element of the presentation – the key concept must be developed before any of the other elements of the presentation. - Supporting facts
You should develop approximately three supporting ideas – statistics, examples, stories, etc. – for each concept. Supporting facts give the key concept credibility and make the presentation more engaging. If you include statistics or quotes, give the source so your audience knows you have done your research. - Conclusion
The end of the presentation should recall the primary points of the presentation and give the audience a call-to-action.