¿Quiénes pueden ayudarme a progresar en mi carrera?
Aspectos fundamentales
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La decisión de trabajar con un agente es extremadamente importante, ya que designará a otra persona para que actúe en su nombre.
Asegúrese de que su agente cumpla los siguientes requisitos: a) esté certificado por la FIBA para trabajar como agente internacional de baloncesto; b) tenga una sólida comprensión del baloncesto y el mercado profesional; y c) sea conocido por su honestidad, fiabilidad y profesionalismo.
Evalúe la posibilidad de tener distintos representantes (un agente, un asesor financiero y un abogado) para los diferentes aspectos de su vida personal y profesional.
No firme ningún documento que no haya leído o que no entienda.
Recuerde que la reputación que construya en las etapas iniciales de su carrera afectará su atractivo como inversión de negocios cuando esté jugando en niveles más altos.
Establezca buenas relaciones con sus patrocinadores para tener más posibilidades de que le renueven los contratos.
Familiarícese con las expresiones financieras y técnicas más comunes para poder evaluar adecuadamente sus opciones cuando se reúna con posibles asesores.

Contacting potential sponsors

While your agent should be the one in charge of looking for your sponsors, you might be in a position where you do not have the required level to have an agent but still want to try and find smaller sponsors that could provide equipment or small quantities of money to support your career. In any case, when approaching any potential sponsor, remember to strive for professionalism and present yourself as worthy of sponsorship. The idea is to approach it as the beginning of a mutually beneficial relationship.

You can just write a letter/email following these steps:

  • Introduction
    Introduce yourself, what you do, where you play, and why you seek sponsorship.
     
  • Show your potential
    Describe your reach and audience (don’t forget your social media followers!). If you had sponsors in the past, explain what they got from the deal. Use numbers!
     
  • Talk about them
    You should taylor all your letters to each specific sponsor. Show that you have done your homework and that you have researched about that company. Explain why what they do goes hand in hand with your image and how your audiences overlap.
     
  • Deliver the sell
    Ask for sponsorship while highlighting the benefits for the company. Put on the table all the possible packages and state that you would be happy to go over the specifics with them.
     
  • Call to action
    Ask them to get in touch with you. Explain how they can get in contact with you. The best option is to give both, your email, and your phone number. Finally, don’t forget to thank them for their time.