How to deal with the media?
Key Learnings
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The way you communicate and present yourself on and off-the-court has a big impact on how others perceive you.
By being aware of your communication style and developing skills and techniques as a communicator, you will strengthen your marketability as an athlete and represent our sport in a positive way on and off-the-court.
Media play a big role in your relationship with your fans and sponsors; try to see them as allies that present the opportunity to grow your exposure and popularity.
Being well prepared is key when interacting with media.
Social media is an extraordinary tool to communicate directly with your fans and sponsors and – when managed properly – can help you control your image.
When using social media remember that its instantaneity can be dangerous; the Internet never forgets and so it is important to be sure about what you want to say before communicating anything.

Importance of the Media

Importance of the Media

Athletes and sports media have had a love-hate relationship for decades. On the one hand, the media are directly responsible for spreading news about our sport. This grows the game, expands the market and leads to more opportunities for athletes. On the other hand, as technology changed and information became instantly available, media coverage increased and stories on elite athletes involved in some kind of scandal now appear often.
But rather than viewing the media as “the bad guys” in your career, think of them as allies. The media present you with significant opportunities for your professional growth and exposure. At the same time, you should be conscious of today’s media-driven age and the professional responsibilities that come with it.

Where to expect media presence?

Whether you play in a major international Basketball league or a smaller, developing club, there are always going to be journalists and media outlets covering your games. In addition, you may have several opportunities during your career to make public appearances as a member of your team or as an individual athlete. Events where you can expect media presence include:

  • Basketball related appearances: Regular season games, playoffs, league championships, international events, pre-season games, athlete’s drafts and training camps can all be events when you could expect the presence of media
  • Public appearances: Schools, civic groups and health and sports organisations may ask you to appear or speak at events related to your profile and success as an athlete. In these instances, you may not face the intense questioning of reporters following the excitement of a game.