How do I deal with the media?
Key Learnings
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Media play a big role in your relationship with your fans and sponsors; try to see them as allies that present the opportunity to grow your exposure and popularity.
Being well prepared is key when interacting with the media.
Social media is an extraordinary tool to communicate directly with your fans and sponsors and – when managed properly – can help you control your image.
When using social media remember that its instantaneity can be dangerous; the Internet never forgets and so it is important to be sure about what you want to say before communicating anything.
Never post disrespectful or offensive photos or comments.

Importance of the Media

Athletes and sports media have had a love-hate relationship for decades. On the one hand, the media are directly responsible for spreading news about our sport. This grows the game, expands the market, and leads to more opportunities for athletes. On the other hand, as technology changed and information became instantly available, media coverage increased and stories on elite athletes involved in some kind of scandal now appear often.

But rather than viewing the media as “the bad guys” in your career, think of them as allies. The media present you with significant opportunities for your professional growth and exposure. At the same time, you should be conscious of today’s media-driven age and the professional responsibilities that come with it.