The rise of social media has made it possible for you to better control your image. You are now able to communicate directly with fans, sponsors, and anybody else who follows you. It has never been easier to communicate but it’s important to be conscious of how you use social media.
The instantaneity of social media allows people to share and consume content anywhere and anytime. Athletes have never been in a better place to control their own image and engage directly in a two-way digitalised communication.
As an athlete you can use social media for many different purposes. Each platform offers different opportunities and can help you reach your objectives. Among others, it can help you:
- Build your image
- Increase media attention
- Connect with friends, family, idols, fans, and other players
- Attract employment opportunities
- Develop commercial opportunities