How do I deal with the media?
Key Learnings
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Media play a big role in your relationship with your fans and sponsors; try to see them as allies that present the opportunity to grow your exposure and popularity.
Being well prepared is key when interacting with the media.
Social media is an extraordinary tool to communicate directly with your fans and sponsors and – when managed properly – can help you control your image.
When using social media remember that its instantaneity can be dangerous; the Internet never forgets and so it is important to be sure about what you want to say before communicating anything.
Never post disrespectful or offensive photos or comments.

The most important dos’ and don’ts



  • Be yourself
  • Share your experience and positive thoughts
  • Post fun photos and videos
  • Remember that what you say on the Internet, stays on the Internet
  • Post disrespectful or offensive photos or comments
  • Be racist or abusive
  • Take into consideration your ‘haters’
  • Let others take control of your image
  • Get involved in public arguments