Effective presenters craft their remarks specifically for their audience to have maximum effect or influence. The “right” information given to the “wrong” audience limits your ability to influence. To better understand your audience, you should ask yourself:
- Who is in the audience (e.g. colleagues, senior management, prospective employers, etc.)?
- Why are they there?
- What are their demographics (e.g. age, gender, nationality, etc.)?
- What is their attitude toward your objective? (e.g. supportive, sceptical, etc.)
- Who are the decision makers and who are the influencers?
- What knowledge do they have and what knowledge do they need?